There is a thin blurred line between the media and reality.

An Estonian TV station is losing viewers. As a last resort to get the TV station back on track, they decide to hire a top notch producer from L.A. He's got only one week. Inspired by the notorious Paris Hilton sex tape, the producer organizes a similar scandal in Estonia by manipulating and involving famous and regular people, in order to create one of the most shocking videos ever that will change the history of the news and the whole country.