Overview

What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.

Top Cast

C

Claudio Domenicali

Alessandro Valia

Angelo Marino

Rocco Canosa

Andrea Ferraresi

Francesco Milicia

Julien Clement