
Dieux du Stade - Making of Calendar 2001
Documentary
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Top Cast
Frédéric Michalak
Frédéric Michalak
Himself
Frédéric Michalak
Himself
Clément Poitrenaud
Clément Poitrenaud
Himself
Clément Poitrenaud
Himself


Vincent Clerc
Vincent Clerc
Self
Vincent Clerc
Self
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