To increase sales of the magazine Veckohatten, the management decides to invest heavily in the beauty contest Miss Sweden. A communist cell is planning to sabotage the competition, because it is sexist.

Unhappy Carnelle Scott is desperate to escape her reputation as Yazoo City's 'Miss Hot Tamale.' She throws herself into a do-or-die effort to win the Mississippi town's big talent contest, an honor won ten years ago by her older sister and unattainable role model Elain.

What happens if a regular housewife picks up in a local beauty contest - and wins? How will it be when the husband forbids her to go to the finals in Mallorca - but she is going anyway?

A lost film - Mary Gray, whose father manufactures cold cream, is engaged to sappy Horace Niles, the son of Hugo Niles, the elder Gray's most competitive rival in the cosmetics business. Chip Armstrong, a hot-shot public relations man, quits the employ of Hugo Niles and goes to work for Gray, persuading Mary to enter the Miss America contest at Atlantic City, with the intention of using her to endorse her father's cold cream should she win. Mary breaks her engagement with Horace. When it appears that she will win the contest, Hugo lures her home on the pretext that her father is ill, and she misses the contest. Chip and Mary return to Atlantic City, discovering that the new Miss America has told the world that she owes all her success to Gray's cold cream. On this note, Chip and Mary decide to get married.

Two escaped convicts roll into the village of Happy, Texas, where they're mistaken for a gay couple who work as beauty pageant consultants. They go along with it to duck the police, but the local sheriff has a secret of his own.

Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.

To prove a point about measuring up and fitting in, Texas teen Willowdean “Dumplin’” Dickson enters a local pageant run by her ex-beauty queen mom.

It's time again for California's "Young American Miss" beauty pageant, the biggest event of the year for Big Bob Freelander and Brenda DiCarlo, who give their all to put on a successful pageant. But Brenda is having marital difficulties and Bob's son is up to some mischief. Could this year's pageant be in jeopardy?

Keeping the position of number one son requires a certain amount of ingenuity. Twelve year old Greg has inherited his father's competitive streak. On a family holiday to Fiji they have different ideas about where Greg should focus his talents. When his creative pursuits fail to amuse his father Greg goes to bizarre lengths to win him back.

Lily is a winner, but when her boyfriend leaves her for a vapid beauty pageant queen, she gets the notion that winning the Miss India America title would bring him back. Since Lily is perfect in everything else she does, it should be a cinch...or so she thinks. The pageant world isn't just pretty smiles and high heels, and her main competition, Sonia, gives her a run for her money.

A struggling Hollywood actress is dragged by her agent to judge a beauty pageant in a nudist colony.

A young man seeking his sexual identity decides to take part in the Miss France beauty pageant.