
The Store
Documentary
Overview
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
Top Cast
Art Buchwald
Art Buchwald
Self
Art Buchwald
Self


Lady Bird Johnson
Lady Bird Johnson
Self
Lady Bird Johnson
Self
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